“I love working with people who are passionate about what they do.”

Twenty-five years after founding SOA People Denmark, CEO and co-founder Lars Bork Dylander continues to spearhead technological change. With strategic vision and a strong understanding of technology, he is leading the company into the AI era – while maintaining his enthusiasm for developing customers and business every single day.

‘I still enjoy going to work every day, because constant technological developments mean that my work is still just as exciting as when we started.’

Until becoming CEO of his own company, Lars Bork Dylander had not held the same position at SOA People for more than a few years at a time.

“I’ve probably had at least 12 different roles over the years. Consultant, solutions architect, project and program manager, sales director – and now CEO and part of the European management team at SOA People Group,” he says. He believes that his varied career path is closely linked to the essence of SAP.

‘SAP is the DNA of the business, and so comprehensive that if you understand SAP, you understand business. SAP encompasses the entire value chain, and I’m not done learning.’

Recent years have been marked by acquisitions and partnerships that have strengthened SOA People’s position – and expanded its horizons from Denmark to the entire Nordic region. The acquisition of Vision Management in 2021 was the first step.

‘Vision Management was a pure SAP company with a strong and unique model for collaborating with freelancers – that’s what we were missing. It was a turning point where we learned to balance permanent teams with cutting-edge expertise from outside.’The following year, SOA People came in as a new partner and owner of SOA People Denmark.

‘We needed financial strength and European reach, but cultural fit was the most important thing. We actually did a reverse due diligence to check if they really were what they said they were. They were. We haven’t lost a single employee because of the merger – and that says it all, doesn’t it?’

SOA People Denmark has just received its sixth Gazelle Award for growth of 106.56 per cent over four years.

‘And it doesn’t get any easier to attract gazelles the bigger you get,’ he notes with both satisfaction and pride. In the summer of 2025, Condivo in Stockholm was acquired – the first step in a Nordic expansion, with Norway and Finland as the next targets.

SOA People Denmark was originally called 2B-Mobile and developed mobile solutions for the B2B market. The company expanded with solutions for SAP, which Lars Bork Dylander knew from a previous job at Ernst & Young. It wasn’t long before the SAP business became the largest, and the company changed its name to 2BM, which is now SOA People Denmark.

“But we have stuck with mobile technology, and today we have a subsidiary, 2BM Software, which focuses on SAP-based mobile solutions for maintenance and warehousing.”

With his many years in tech, Lars Bork Dylander has experienced the dotcom bubble, the financial crisis and COVID-19.

‘The consulting industry is like the construction industry – we notice immediately when the market becomes uncertain,’ he says. Right now, the market is once again characterised by uncertainty and increased risk awareness – but there are also many opportunities.

“When major changes occur in the world, investments follow, especially in infrastructure, security and technology. It’s a bit like COVID-19, which changed the world and has led to greater flexibility. What was initially considered bad has now become good. Perhaps you can only see that in hindsight. At SOA People, we see challenges and the need for change as opportunities to create something new and better in the long term.”

As a former programmer, Lars Bork Dylander speaks about technology with genuine fascination.‘I had the first iPhone – I got it from the US and jailbroke it,’ he says with a laugh.

“But if I’m being honest, AI makes both the internet and the iPhone look small. For 25 years, we’ve been talking about the digital revolution. Now it’s coming – the ketchup effect. This isn’t just a new tool; it’s a paradigm shift. Knowledge is becoming free, and the entire white-collar segment – consultants, lawyers, advisors – will have to adapt to new tasks and exciting challenges. The next five years will be about change management. It’s about getting people on board.”

For Lars Bork Dylander, technology is always about people.

‘I love working with people who are passionate about what they do,’ he says.‘The best thing about being in the consulting industry is that you are surrounded by extremely talented people – many of whom are more talented than me. It’s fantastic.’He specifically mentions intergenerational collaboration as something that energises him.

‘Through our affiliation with the SOA People Academy in the Netherlands, we have trained around 35 young SAP consultants. They work on projects alongside experienced colleagues – and it works. The young people are given responsibility, and the seniors get a new lease of life. Suddenly, there are Christmas lights in everyone’s eyes.’

He rejects the myth that young employees are impatient and demanding:

‘They are ambitious, dedicated and work hard. They remind us of ourselves when we started – only with more digital muscle.’

As CEO, Lars Bork Dylander sees his role as both strategist and cultural ambassador.

‘Leadership is about inspiring and creating space – not standing in the way. When you grow, it’s important to maintain momentum and give people the freedom to do what they do best.’

He describes himself as a visible and curious leader.

‘I need to inspire and motivate – show courage in AI and change. For me, this isn’t a PowerPoint project, but a real movement. I want people on board – both here at home and in our Nordic companies.’

Culture is a keyword.

‘Europe thinks the Nordic region is one country, but we are four nations, each of which sees itself as Vikings in its own way. This requires respect for differences and local autonomy. That is something I feel very strongly about.’

When asked what has kept him motivated for a quarter of a century, Lars Bork Dylander answers without hesitation:

“Exciting customers with vision. Talented people around me. Technology that makes a difference. And learning something new every single day. That’s why I still jump out of bed every morning.”